Breast cancer touches the lives of so many, and here at ghd, we support those on their own breast cancer journey. For 21 years, with an annual dedicated pink collection, ghd has raised over $24 million for breast cancer charities worldwide. Every product purchased contributes $10 to The Pink Agenda (TPA). In limited edition fondant pink, this exclusive platinum+ professional smart styler is accompanied by a coordinating heat-resistant bag¹. Our ultimate SMART styler is equipped with ultra-zone technology, adapting to your hair to create a personalized styling experience. Featuring infinity sensors in each plate to monitor heat distribution 250 times per second, in order to maintain the optimal 365ºF styling temperature at all times. For salon-worthy heat styling that doesn't compromise the integrity of your hair, this fondant pink straightener delivers 70% stronger hair², 75% more shine³ and 2x more color protection². Achieve stunning results in just one stroke, the precision-milled floating plates are finished with a high-gloss coating for smooth, snag-free styling and shiny results. A unique wishbone hinge holds the plates in perfect alignment to give ultimate styling control. Designed for versatile styling and suitable for all hair types, the rounded barrel allows you to effortlessly create sleek straight styles, soft waves or tumbling curls. With universal voltage and automatic sleep mode after 30 minutes of non-use, you can style stress-free anywhere in the world. Carry safely in the accompanying heat-resistant bag¹, in matching pink with a luxe finish. Feel empowered every time you style your hair and love yourself first with the ghd platinum+ hair straightener in fondant pink - your friendly self-check reminder. ¹heat-resistant bag should only be used with ghd products ²reduced breakage and 2 x more color protection vs a styler working at 446ºF ³technical test in a lab on brunette hair, measured vs naturally dried