Alterna transcends ordinary haircare - with healthy, sensorial rituals and clean, skincare-inspired formulas - elevating everyday moments into self-care experiences that transform the hair and delight the senses. Our family of mindfully formulated products are designed to deliver performance without compromise-clean beauty that provides an exceptionally luxurious experience at home and proven results in the salon. Apply a couple of drops of our fast-absorbing hair oil on clean, damp, or dry hair. This oil not only leaves hair feeling deeply conditioned and smooth but also strengthens it, making it 9 times more resistant to breaking*. Its lightweight formula offers 72-hour humidity resistance**, without leaving any residue, ensuring that it leaves hair looking healthy and feeling silky soft. Formulated with care, it includes our Marine Moisture complex, a blend of marine plant extracts such as Sea Kelp, Plankton, Ascophyllum, Fucus, and Sea Fennel. Use more as needed, whether as a leave-on treatment or finisher. This oil is formulated without added parabens, SLS/SLES***, phthalates, synthetic color, gluten, mineral oil, oxybenzone, triclosan, coal tar, and formaldehydes and formaldehyde-releasing agents. *against combing breaking on damaged vs. a non-conditioning shampoo ** vs. untreated hair in high humidity conditions *** Formulated added Sodium Lauryl Sulfate or Sodium Laureth Sulfate
